1. Add a lead capture form to build your list: “To get the entire 30 minute video series for free, just let us know where to send it.” Drive traffic to your lead capture page from social media, guest blogging, paid traffic and so forth.
Visitors watch the 2-3 minute segment and quickly learn something valuable. You’ve now earned a level of trust. And they are impressed and curious enough to give their email address in return for the rest of the video series.
Taking this a step further, you can monetize your lead capture page by adding an upsell to the sequence. Once they subscribe, you offer them another, related product. Done right this will make your list building profitable enough to pay for advertising.
And with a self-liquidating offer, you can build your list as fast as you like.
2. Promote your membership site: “This entire videos series is just one of many in my XYZ membership. Click here to get more info / sign up.”
You’ll find it’s much easier to drive traffic to your membership sales page by promoting your free video clip. And you can add this into your autoresponder sequence to make more sales of your membership as well.
3. You can sell the actual PLR series. Placing a clip on a stand-alone page is a great way to promote your product. Be sure to rename the video series and give it an entirely different look with a new cover as well.
Visitors watch the clip, like it, and click the link to get the rest of the video series. This takes them to a short sales page with an attractive price tag.
Guaranteed, you will make more sales using this method than if you simply send them straight to the sales page without letting them view the segment.